Our first shirts were quite the success: unlike our website, which – in hindsight – we must admit looked terrible. Our friends who modelled for us were as close to Brad Pitt as polyester is to cashmere. What’s more, you required a PhD in computer programming to place a successful order, so hard was the website to navigate. Nevertheless, against all odds, we ended up selling tens, hundreds and – over time – even thousands of shirts. But was never about the numbers. Quite simply, we love wearing shirts and we love making them, too. Each shirt is unique and is carefully and lovingly packaged by Michal. That must be why 9 out of 10 customers come back for more.