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How Did It All Begin?
Our first shirts were quite the success: unlike our website, which – in hindsight – we must admit looked terrible. Our friends who modelled for us were as close to Brad Pitt as polyester is to cashmere. What’s more, you required a PhD in computer programming to place a successful order, so hard was the website to navigate. Nevertheless, against all odds, we ended up selling tens, hundreds and – over time – even thousands of shirts. But was never about the numbers. Quite simply, we love wearing shirts and we love making them, too. Each shirt is unique and is carefully and lovingly packaged by Michal. That must be why 9 out of 10 customers come back for more.
Behind the Scenes
Finding our perfect product
At first, we wanted to produce shirts made from Czech fabrics in the Czech Republic. But it soon became clear that this would be the cheap and easy option, and would only lower the quality of our shirts. Naturally, that was off the table. That’s when our quest for the perfect tailor began. And we eventually found him in Turkey. Well actually, them – Aydin and Abidin. Two incredible tailors who have been working together for more than 40 years. And not in some factory either. They have a small family business built upon decades of experience. We supplied Aydin and Abidin with sought-after fabrics of the highest quality from some of the biggest-name brands on London’s Savile Row and in Milan. And finally, we perfected our Bespoken standard – 7 to 10 stitches per centimetre, handsewn Mother of Pearl buttons, split yoke and many other style details. And we keep making regular trips to Turkey to make sure the product is top-notch.